Pavel Gorelov serves as the Director of Customer Marketing and Lead Management at HOSPITALITY.digital, a dynamic digital business unit of METRO AG, dedicated to empowering B2B customers with cutting-edge digital solutions tailored for the HoReCa (Hotel, Restaurant, and Catering) sector. With over 20 years of...
Pavel Gorelov serves as the Director of Customer Marketing and Lead Management at HOSPITALITY.digital, a dynamic digital business unit of METRO AG, dedicated to empowering B2B customers with cutting-edge digital solutions tailored for the HoReCa (Hotel, Restaurant, and Catering) sector. With over 20 years of extensive experience in international B2B marketing management, Pavel has honed his expertise in developing and executing impactful marketing strategies that resonate from the boardroom to the field. His role involves identifying and building innovative B2B solutions that not only meet the unique needs of the HoReCa industry but also drive significant business growth.
Under Pavel's leadership, key projects have focused on enhancing lead generation and creating effective sales funnels through advanced platforms like Salesforce.com. He is adept at building and automating customer data collection and enrichment processes, ensuring that the marketing strategies are data-driven and customer-centric. Pavel’s thoughtful approach to account-based marketing has allowed HOSPITALITY.digital to forge deeper connections with clients, ultimately leading to improved customer engagement and retention.
His comprehensive skill set encompasses marketing strategy, business development, and international marketing, making him a pivotal figure in navigating the complexities of the B2B landscape. Pavel's passion for the HoReCa and foodservice industries, combined with his strategic vision, positions him as a key influencer in driving digital transformation and innovation within the sector. As he continues to lead initiatives that bridge the gap between technology and customer needs, Pavel remains committed to delivering exceptional value to HOSPITALITY.digital's diverse clientele.
