As the Worldwide Director and Senior Channel Executive at Microsoft, Greg Parsonson plays a pivotal role in shaping the company's approach to licensing and service revenue, particularly in partnership with HP Inc. With over 20 years of experience in both B2B and B2C environments, Greg...
As the Worldwide Director and Senior Channel Executive at Microsoft, Greg Parsonson plays a pivotal role in shaping the company's approach to licensing and service revenue, particularly in partnership with HP Inc. With over 20 years of experience in both B2B and B2C environments, Greg has honed his expertise in driving transformative strategies that leverage cutting-edge technologies such as artificial intelligence and cloud computing. His current focus is on developing and executing comprehensive Consumer Go-To-Market strategies that encompass new device introductions, innovative product launches, and effective cycle management.
Greg's leadership is characterized by a strong emphasis on collaboration across various teams, including Device Technical Sales, Product Marketing, and Partner Channel Marketing. This cross-functional teamwork is essential for aligning product offerings with market demands and ensuring that customer needs are met with precision. His ability to cultivate a culture of customer obsession, inclusion, and accountability has been instrumental in fostering an environment where innovation thrives.
In addition to his strategic planning and project management skills, Greg is adept at building strategic partnerships that enhance Microsoft's market position. His commitment to new business development and product marketing not only drives revenue growth but also positions Microsoft as a leader in the rapidly evolving tech landscape. By leveraging his extensive experience and deep industry knowledge, Greg continues to make significant contributions to Microsoft's success, ensuring that the company remains at the forefront of AI, cloud, and device innovation.
