Bruno Tachon currently serves as the Global Omnichannel & Sales Acceleration Director for Royal Canin, a leading brand within Mars, Inc. With a robust background in business unit general management and sales management across diverse markets—including Germany, Russia, the Balkans, Central Europe, and Ukraine—Bruno brings...
Bruno Tachon currently serves as the Global Omnichannel & Sales Acceleration Director for Royal Canin, a leading brand within Mars, Inc. With a robust background in business unit general management and sales management across diverse markets—including Germany, Russia, the Balkans, Central Europe, and Ukraine—Bruno brings a wealth of expertise to his role. His dual nationality, French and Belgian, coupled with his proficiency in multiple languages, including native French, fluent English and German, and conversational Hungarian and Russian, allows him to navigate complex international markets with ease.
In his current position, Bruno is at the forefront of transforming Royal Canin's approach to omnichannel sales strategies. He has successfully orchestrated cross-functional teams to enhance portfolio choices and optimize distribution models in an increasingly dynamic retail landscape. His leadership has been instrumental in driving sales acceleration initiatives that align with evolving consumer behaviors and preferences, particularly in the fast-moving consumer goods (FMCG) sector.
Bruno's key projects include the implementation of innovative sales operations and market planning strategies that leverage data analytics to inform decision-making. His expertise in change management and product development has enabled Royal Canin to adapt swiftly to market shifts, ensuring that the brand remains competitive and relevant. As he continues to lead initiatives that bridge traditional and digital sales channels, Bruno is committed to fostering a culture of collaboration and agility within his teams, ultimately enhancing customer engagement and driving sustainable growth for Royal Canin.
