Johan Gagneus currently serves as the Head of Digital Marketing at Paf - Games Sport Casino, where he leverages over 17 years of extensive experience in both online and offline marketing within the e-commerce landscape, particularly in the retail and iGaming sectors. His role encompasses...
Johan Gagneus currently serves as the Head of Digital Marketing at Paf - Games Sport Casino, where he leverages over 17 years of extensive experience in both online and offline marketing within the e-commerce landscape, particularly in the retail and iGaming sectors. His role encompasses a comprehensive oversight of digital marketing activities across five countries, where he strategically drives initiatives in Paid Search, Paid Social, SEO, and YouTube marketing. Johan’s expertise extends to managing influencer partnerships and executing programmatic media buying, ensuring that Paf maintains a competitive edge in the dynamic online gaming market.
A key aspect of Johan's responsibilities is the implementation of robust tracking mechanisms that allow for precise evaluation of marketing performance. This analytical approach not only enhances customer acquisition strategies but also optimizes lead generation efforts across various digital channels. His proficiency in Facebook Marketing and Ads Manager enables Paf to effectively engage target audiences, while his focus on landing page optimization ensures a seamless user experience that drives conversions.
Johan’s strategic vision and operational acumen empower his team to innovate and adapt in a rapidly evolving digital landscape. By harnessing data-driven insights, he continually refines marketing strategies to maximize ROI and foster brand loyalty. His commitment to excellence in digital marketing not only positions Paf as a leader in the iGaming industry but also reflects his passion for creating engaging and effective marketing campaigns that resonate with diverse audiences.
