Ruben Martinez serves as the Business Development Sr. Director for North LATAM & US Ventures at Latin American Company, where he plays a pivotal role in shaping the future of retail and food service across the Americas. With a keen understanding of the evolving landscape,...
Ruben Martinez serves as the Business Development Sr. Director for North LATAM & US Ventures at Latin American Company, where he plays a pivotal role in shaping the future of retail and food service across the Americas. With a keen understanding of the evolving landscape, Ruben is at the forefront of innovative strategies that cater to the changing preferences of consumers. His expertise in shopper marketing and account management enables him to identify and capitalize on emerging trends, such as the rise of premium offerings in convenience stores and the integration of technology in fast-food restaurants.
In his current role, Ruben is responsible for spearheading initiatives that facilitate the expansion of global brands into the Americas, while simultaneously guiding Latin American companies in establishing a foothold in the competitive US market. His strategic negotiations and customer value creation skills are instrumental in forging local partnerships that enhance market penetration and drive profitability. By leveraging data analysis and P&L management, he ensures that business strategies are not only innovative but also financially viable.
Key projects under Ruben's leadership include the introduction of cutting-edge food service solutions that streamline operations and enhance customer experiences, such as contactless payment systems and rapid ordering technologies. His ability to navigate complex market dynamics and foster strong relationships with major customers positions him as a vital asset in the ever-evolving retail and food service sectors. As Ruben continues to drive growth and innovation, he remains committed to enhancing the customer journey and delivering exceptional value in a rapidly changing environment.
