As President of A&A Custom Automation, Inc., Brad Herrell brings over two decades of extensive experience in the realm of custom automation systems. His leadership is pivotal in driving innovative solutions that empower manufacturers across diverse industries to enhance their assembly and testing processes. Under...
As President of A&A Custom Automation, Inc., Brad Herrell brings over two decades of extensive experience in the realm of custom automation systems. His leadership is pivotal in driving innovative solutions that empower manufacturers across diverse industries to enhance their assembly and testing processes. Under his guidance, A&A Custom Automation has successfully executed key projects that integrate cutting-edge technologies, optimizing manufacturing efficiency and reducing operational costs. Brad’s expertise spans various facets of automation, including applications engineering, project management, and manufacturing engineering, which allows him to oversee the entire lifecycle of custom machinery development—from initial concept through to final implementation.
Brad leads a dynamic team of engineers and craftsmen renowned for their creativity and technical prowess. Together, they design and build specialized machines tailored for automated assembly, testing, material handling, and more. His commitment to process improvement and customer service ensures that client needs are met with precision and innovation. By fostering cross-functional team leadership, Brad cultivates an environment where collaboration thrives, enabling the seamless integration of new business development strategies that align with market demands.
In a rapidly evolving manufacturing landscape, Brad’s strategic insights and hands-on approach have positioned A&A Custom Automation as a leader in the automation sector. His dedication to helping manufacturers compete and win in their respective markets is reflected in the successful implementation of automation solutions that not only enhance productivity but also drive sustainable growth. With a keen focus on product development and sales management, Brad continues to push the boundaries of what is possible in custom automation, ensuring that A&A remains at the forefront of industry advancements.
