Mikhail Shapiro is a dynamic leader currently serving as the Vice President of Operations for IGNITE Fitness Holdings, overseeing a significant portfolio of 56 Planet Fitness locations across Connecticut, New Mexico, and Arizona. With a deep understanding of multi-unit management, Mikhail plays a pivotal role...
Mikhail Shapiro is a dynamic leader currently serving as the Vice President of Operations for IGNITE Fitness Holdings, overseeing a significant portfolio of 56 Planet Fitness locations across Connecticut, New Mexico, and Arizona. With a deep understanding of multi-unit management, Mikhail plays a pivotal role in driving operational excellence and profitability within this private equity-owned franchise group, which boasts over 133 locations across North America. His expertise in general management and operations management allows him to effectively navigate the complexities of running a diverse array of fitness centers, ensuring that each location meets the high standards of customer service and operational efficiency that Planet Fitness is known for.
Mikhail’s responsibilities extend beyond day-to-day operations; he is also deeply involved in strategic business planning and sales initiatives that enhance member engagement and retention. His entrepreneurial mindset and strong leadership skills empower his teams to deliver exceptional service while fostering a culture of teamwork and continuous improvement. Mikhail is adept at leveraging data-driven insights to optimize performance metrics, streamline processes, and implement innovative solutions that drive growth.
Key projects under his leadership include the rollout of new member engagement programs and the integration of advanced technology systems to enhance operational workflows. Mikhail’s proficiency in Microsoft Office and various operational tools further supports his ability to analyze performance data and develop actionable strategies. As a passionate advocate for health and wellness, he is committed to creating an inclusive and motivating environment for both staff and members, making a lasting impact in the fitness industry.
