As the Director of Enterprise Accounts at Madison Logic, Chris Rojas plays a pivotal role in transforming how tech marketers engage with their target audiences. With a deep understanding of account-based marketing (ABM) strategies, Chris leverages Madison Logic's cutting-edge platform to harness the power of...
As the Director of Enterprise Accounts at Madison Logic, Chris Rojas plays a pivotal role in transforming how tech marketers engage with their target audiences. With a deep understanding of account-based marketing (ABM) strategies, Chris leverages Madison Logic's cutting-edge platform to harness the power of purchase intent data signals, enabling clients to accelerate their buyers' journeys and effectively drive pipeline growth.
In his current role, Chris is instrumental in prioritizing actions that lead to successful outcomes. He meticulously analyzes current account lists and collaborates with teams to create new Target Account Lists that focus on high-potential prospects likely to convert. This strategic approach not only enhances lead generation efforts but also ensures that marketing resources are allocated efficiently, maximizing return on investment.
Chris's expertise extends beyond tactical execution; he is a thought leader in sales effectiveness and strategy. By implementing Objectives and Key Results (OKRs), he fosters a culture of accountability and continuous improvement within his team. His strong interpersonal skills and decision-making capabilities enable him to build robust professional networks, facilitating valuable connections that drive business events and opportunities.
Under Chris's leadership, Madison Logic has seen significant advancements in productivity improvement and client engagement, solidifying the company's position as a leader in the ABM space. His commitment to personal development and professional growth not only benefits his career trajectory but also inspires those around him to strive for excellence in the fast-paced world of tech marketing.
