Austin Colcord serves as the Vice President of Partner Marketing and Development at Consumer Cellular, Inc., where he plays a pivotal role in shaping the company’s strategic partnerships and marketing initiatives. With a focus on providing affordable, no-contract cellphones and service plans primarily to the...
Austin Colcord serves as the Vice President of Partner Marketing and Development at Consumer Cellular, Inc., where he plays a pivotal role in shaping the company’s strategic partnerships and marketing initiatives. With a focus on providing affordable, no-contract cellphones and service plans primarily to the 50+ demographic, Austin is instrumental in driving growth and enhancing the customer experience for over four million subscribers. His expertise in consumer marketing and integrated marketing strategies allows him to effectively navigate the competitive landscape of the wireless industry, ensuring that Consumer Cellular remains a top-rated carrier.
In his current role, Austin leads key projects that leverage digital strategy and product marketing to optimize partner relationships and expand market reach. He is adept at conducting competitive analysis to identify emerging trends and opportunities, which informs the development of innovative marketing campaigns tailored to the unique needs of the target demographic. His previous experience at EverQuote, where he led marketplace marketing, has equipped him with a deep understanding of consumer behavior and the importance of connecting customers with relevant products and services.
Austin’s skills in B2C marketing, product launch, and search engine optimization (SEO) further enhance his ability to drive engagement and conversion rates across various channels. By fostering strong partnerships and implementing effective marketing strategies, he is committed to ensuring that Consumer Cellular continues to thrive in an ever-evolving marketplace, ultimately delivering value and satisfaction to its diverse customer base.
