Roger Sikes is a seasoned Digital Marketing Manager at Mercury Broadband, where he leverages his 20 years of experience to drive substantial growth and innovation in the company’s marketing strategies. With a strong emphasis on data-driven decision-making, Roger has successfully managed lead acquisition campaigns with...
Roger Sikes is a seasoned Digital Marketing Manager at Mercury Broadband, where he leverages his 20 years of experience to drive substantial growth and innovation in the company’s marketing strategies. With a strong emphasis on data-driven decision-making, Roger has successfully managed lead acquisition campaigns with annual budgets exceeding $4 million, demonstrating his ability to optimize marketing spend for maximum ROI. His expertise in local SEO and paid social media has been instrumental in enhancing Mercury Broadband's online presence, ensuring that the brand remains competitive in a rapidly evolving digital landscape.
In his current role, Roger collaborates closely with agency partners to refine and expand digital marketing efforts, focusing on paid search and social media strategies that resonate with target audiences. He is adept at managing the corporate website on the WordPress platform, implementing updates that align with SEO best practices to improve organic search visibility. By utilizing tools like BrightLocal, Roger ensures that local listings are accurately set up across all target markets, enhancing the company’s local search performance.
Roger’s leadership skills shine through as he works with cross-functional teams, including social media and customer service stakeholders, to create integrated marketing strategies that drive engagement and customer satisfaction. His proficiency in data analysis allows him to identify trends and insights that inform marketing strategies, ensuring that Mercury Broadband not only meets but exceeds its growth objectives. With a commitment to innovation and excellence, Roger Sikes continues to be a pivotal force in shaping the future of digital marketing at Mercury Broadband.
