Matt Scherer is a seasoned design professional currently serving as the Design Director for the Business Incubation Group at 1800Contacts, where he plays a pivotal role in shaping the visual identity and user experience of their innovative glasses brand, Liingo Eyewear. With a robust background...
Matt Scherer is a seasoned design professional currently serving as the Design Director for the Business Incubation Group at 1800Contacts, where he plays a pivotal role in shaping the visual identity and user experience of their innovative glasses brand, Liingo Eyewear. With a robust background in art direction and branding, Matt brings over two decades of experience to the table, having initially joined the Axis41 team in March 2002 as a creative director. His trajectory through the ranks to vice president of creative services showcases his exceptional talent in corporate branding and visual communication.
At 1800Contacts, Matt is focused on leveraging his expertise in user experience design and graphic design to create compelling narratives that resonate with consumers. His work on Liingo Eyewear involves not only crafting a distinctive brand identity but also enhancing the overall customer journey through thoughtful design solutions. By integrating motion graphics and photography into the brand’s marketing strategies, he aims to elevate the visual storytelling that engages and captivates the target audience.
Matt’s academic foundation, with a Bachelor of Fine Arts from Brigham Young University, coupled with his early experiences working alongside renowned designer McRay Magleby, has equipped him with a unique perspective on design. His passion for poster design and visual aesthetics continues to inform his approach, ensuring that every project he undertakes is not only visually striking but also strategically aligned with business goals. As he navigates the dynamic landscape of eyewear design, Matt remains committed to pushing the boundaries of creativity, ultimately driving growth and innovation within the 1800Contacts portfolio.
