Kristina Massfeller serves as the Development Director at the American Heart Association, where she leverages her extensive background in sales and relationship management to drive impactful fundraising initiatives. With a strong focus on the First Coast market, Kristina coordinates, plans, and implements strategic activities aimed...
Kristina Massfeller serves as the Development Director at the American Heart Association, where she leverages her extensive background in sales and relationship management to drive impactful fundraising initiatives. With a strong focus on the First Coast market, Kristina coordinates, plans, and implements strategic activities aimed at achieving ambitious fundraising goals, particularly for the Heart Walk campaign. Her expertise in customer relationship management (CRM) and direct sales is pivotal in cultivating and maintaining robust partnerships with both corporate sponsors and community stakeholders, ensuring that the organization not only meets but exceeds its revenue targets.
In her role, Kristina excels in new business development, utilizing her skills in networking and alumni relations to forge connections that enhance the American Heart Association's mission. Her experience in the leisure, travel, and tourism industry, combined with her proficiency in hospitality management and event planning, allows her to create engaging experiences that resonate with donors and participants alike. As a natural Includer and Relator, Kristina fosters a collaborative environment that encourages participation and support from diverse community members, driving engagement and enthusiasm for the cause.
Key projects under her leadership have included innovative fundraising campaigns that integrate modern marketing strategies and community outreach efforts. Kristina's futuristic mindset enables her to envision and implement long-term strategies that not only address immediate fundraising needs but also build a sustainable foundation for future initiatives. Her restorative approach ensures that challenges are met with effective solutions, making her an invaluable asset to the American Heart Association and the broader community it serves.
