As the Senior Vice President of Digital Strategy & Marketing at Equifax, Manjush Varghese is at the forefront of driving transformative digital initiatives that redefine customer engagement and operational efficiency. With a robust background in e-commerce and strategic marketing, Manjush leads the enterprise's digital innovation...
As the Senior Vice President of Digital Strategy & Marketing at Equifax, Manjush Varghese is at the forefront of driving transformative digital initiatives that redefine customer engagement and operational efficiency. With a robust background in e-commerce and strategic marketing, Manjush leads the enterprise's digital innovation efforts, overseeing the corporate Digital Center of Excellence. His expertise in MarTech capabilities and digital experience design is instrumental in shaping the complete customer journey, ensuring that Equifax not only meets but exceeds the expectations of its diverse clientele.
Manjush’s leadership is characterized by a keen focus on standardization and integration across various platforms and systems, which enhances sales enablement and accelerates revenue growth. He is adept at developing comprehensive roadmaps for global site strategy and web personalization, leveraging data analytics to drive informed decision-making. Under his guidance, Equifax has successfully implemented key performance indicators (KPIs) and financial metrics that align with corporate objectives, fostering a culture of accountability and performance excellence.
His cross-functional team leadership skills enable him to collaborate effectively across departments, ensuring that all stakeholders are aligned with the overarching digital strategy. With a proven track record in P&L management and technological innovation, Manjush is not only a strategic thinker but also a results-driven leader who is committed to harnessing the power of digital transformation to propel Equifax into the future. His insights into search engine marketing (SEM) and customer experience further solidify his role as a pivotal figure in the organization’s ongoing journey toward digital excellence.
