David Gaston is a seasoned independent consultant at Gaston Consulting, LLC, where he leverages his extensive expertise in connected commerce to drive impactful marketing strategies for a diverse range of clients. With a robust background in account management, David currently leads initiatives for ALDI USA...
David Gaston is a seasoned independent consultant at Gaston Consulting, LLC, where he leverages his extensive expertise in connected commerce to drive impactful marketing strategies for a diverse range of clients. With a robust background in account management, David currently leads initiatives for ALDI USA under a full-time contract with Publicis Groupe. His role involves orchestrating promotional marketing campaigns that not only enhance consumer engagement but also align with the brand's strategic objectives.
David's consultancy is characterized by a strong focus on launch strategies and data-driven integration, allowing him to craft tailored solutions that resonate with target audiences. His ability to manage and direct multiple in-house teams, agencies, and media partnerships ensures that projects are executed seamlessly and effectively. A key aspect of his work involves applied analytics and performance marketing, where he employs advanced personalization and segmentation techniques to optimize campaign outcomes.
Throughout his career, David has collaborated with industry giants such as Ulta Beauty, CVS Health, and The Home Depot, showcasing his proficiency in promotional marketing and brand management. His thought leadership in digital strategy and interactive marketing positions him as a valuable resource for organizations seeking to enhance their consumer engagement efforts. By designing innovative Test & Learn frameworks, David empowers brands to make data-informed decisions that drive growth and profitability. With a passion for strategic planning and a commitment to excellence, David Gaston continues to make significant contributions to the evolving landscape of connected commerce.
