Richard Calderon is a seasoned Sr. OEM Account Management Consultant at Cox Automotive Inc., where he leverages his extensive background in advertising and digital strategy to drive impactful results for automotive clients. With a robust history in the automotive industry, Richard excels in managing advertising...
Richard Calderon is a seasoned Sr. OEM Account Management Consultant at Cox Automotive Inc., where he leverages his extensive background in advertising and digital strategy to drive impactful results for automotive clients. With a robust history in the automotive industry, Richard excels in managing advertising revenue and aligning client objectives with key performance indicators (KPIs) at both national and regional levels. His expertise in digital strategy and account management enables him to effectively monitor campaign pacing and performance, making necessary optimizations to enhance creative elements and targeting strategies.
In his current role, Richard is responsible for processing monthly billing and reconciling reports with the internal accounts receivable department, ensuring financial accuracy and transparency. His adeptness in Salesforce.com and third-party billing systems streamlines these processes, allowing him to focus on delivering exceptional customer service and fostering long-term client relationships. Richard's commitment to conducting comprehensive business reviews and his proficiency in lead generation and search engine marketing (SEM) further solidify his position as a valuable asset to Cox Automotive.
Key projects under Richard's management often involve innovative digital advertising initiatives that not only meet but exceed client expectations. By utilizing data-driven insights and a collaborative approach, he drives sales processes that enhance client satisfaction and revenue growth. Richard's ability to navigate the complexities of the automotive advertising landscape, combined with his strong sales management skills, positions him as a leader in delivering tailored solutions that resonate with clients and contribute to their overall success.
