Ben Ball serves as the Lead Product Manager for Go-To-Market (GTM) strategies at IBM, where he spearheads a dynamic team of product marketers focused on innovative solutions such as NS1 Connect, Hybrid Cloud Mesh, and Concert. With a robust background in full-stack marketing, Ben excels...
Ben Ball serves as the Lead Product Manager for Go-To-Market (GTM) strategies at IBM, where he spearheads a dynamic team of product marketers focused on innovative solutions such as NS1 Connect, Hybrid Cloud Mesh, and Concert. With a robust background in full-stack marketing, Ben excels in crafting compelling messaging and developing impactful marketing collateral that not only supports sales initiatives but also enhances sales enablement efforts. His expertise in go-to-market strategies is particularly valuable in the government vertical, where he navigates the complexities of federal, state, local, and international markets.
In his current role, Ben is instrumental in driving product-led growth (PLG) goals by ensuring that IBM’s offerings resonate with target audiences and meet market demands. His proficiency in demand generation and partner marketing within the B2B space allows him to create integrated marketing campaigns that effectively engage stakeholders and foster collaboration. Ben's unique blend of digital content marketing and product marketing experience positions him as a thought leader in the industry, capable of leveraging insights from international security and public policy to inform strategic decisions.
Moreover, Ben's commitment to excellence is evident in his ability to produce high-quality content, including blogs, eBooks, and SEO-driven materials that elevate brand visibility and authority. His skills in program management and diplomacy further enhance his capability to navigate complex projects and stakeholder relationships, ensuring that IBM remains at the forefront of innovation in the technology landscape. Through his leadership, Ben is not only shaping the future of product marketing at IBM but also contributing to the broader discourse on technology's role in public policy and international relations.
