Helen Pak serves as the Senior Vice President of Creative for Marketing, Design, and Content at The Walt Disney Company, where she spearheads the award-winning in-house creative agency, Yellow Shoes. With over 25 years of experience in creative agency leadership, Helen has been recognized on...
Helen Pak serves as the Senior Vice President of Creative for Marketing, Design, and Content at The Walt Disney Company, where she spearheads the award-winning in-house creative agency, Yellow Shoes. With over 25 years of experience in creative agency leadership, Helen has been recognized on Adweek’s Creative 100 list and as one of the 'Top 13 Global Leaders in Advertising.' Her extensive background in advertising and marketing communications has equipped her with a unique blend of skills that drive innovative strategies and compelling storytelling across Disney Experiences.
In her current role, Helen oversees a multi-disciplinary team that encompasses Creative, Digital, Design, Production, and Programming, including both short and long-form content for Disney+. This diverse team collaborates to create integrated marketing campaigns that resonate with audiences and enhance the Disney brand experience. Under her leadership, Yellow Shoes has not only elevated the creative standards within the organization but has also fostered a culture of collaboration and cross-functional teamwork, ensuring that every campaign reflects Disney's commitment to excellence.
Helen's expertise in brand architecture and customer insight plays a pivotal role in shaping the strategic direction of Disney's marketing initiatives. She is adept at leveraging digital marketing and interactive strategies to engage consumers, driving brand management and corporate branding efforts that align with Disney's overarching vision. As part of the Global Marketing Center of Excellence, Helen continues to push the boundaries of creativity and innovation, ensuring that Disney remains at the forefront of the entertainment industry. Her leadership not only inspires her team but also sets a benchmark for creative excellence in marketing.
