As the Head of E-Commerce for Nestlé Purina North America, Thep Ung is at the forefront of transforming the digital landscape within the fast-moving consumer goods (FMCG) sector. With a robust background in business transformation, Thep has successfully developed and implemented an omni-channel strategy that...
As the Head of E-Commerce for Nestlé Purina North America, Thep Ung is at the forefront of transforming the digital landscape within the fast-moving consumer goods (FMCG) sector. With a robust background in business transformation, Thep has successfully developed and implemented an omni-channel strategy that encompasses B2B, B2C, and B2B2C models, positioning the company to capitalize on the rapidly evolving e-commerce market. His strategic vision aims to triple sales within two years, a goal supported by innovative approaches to building new digital capabilities and a comprehensive Go-to-Market organization specifically tailored for e-commerce.
Thep's expertise extends beyond mere strategy; he is a complex problem solver with a wealth of multi-cultural experience across North America, Asia, and Western Europe. This global perspective enables him to navigate diverse market dynamics and consumer behaviors, ensuring that Nestlé Purina remains competitive in a crowded marketplace. He is also committed to nurturing talent in digital-enabled commerce, having successfully recruited and developed teams in both China and North America, thereby fostering a culture of innovation and adaptability.
His skill set is extensive, encompassing Go-to-Market Strategy, Organizational Design, P&L Management, and New Business Development. Thep's leadership in Innovation Management and International Sales has been pivotal in driving growth and enhancing market presence. As he continues to lead Nestlé Purina's e-commerce initiatives, Thep Ung exemplifies the intersection of strategic foresight and operational excellence, setting a benchmark for success in the digital age of retail.
