Malgorzata Pawlak serves as the Cross Channel Media Director at The Marketing Practice, where she leverages over a decade of digital marketing expertise to drive impactful strategies for complex, global B2B organizations. In her current role, Malgorzata is responsible for overseeing the development and execution...
Malgorzata Pawlak serves as the Cross Channel Media Director at The Marketing Practice, where she leverages over a decade of digital marketing expertise to drive impactful strategies for complex, global B2B organizations. In her current role, Malgorzata is responsible for overseeing the development and execution of cross-channel paid media strategies that align with the unique needs of multiple business units. Her extensive experience in managing paid search, paid social, programmatic, and video strategies allows her to craft integrated marketing campaigns that not only enhance brand visibility but also drive lead generation and revenue growth.
Malgorzata's strategic mindset is complemented by her strong analytical skills, enabling her to identify key performance indicators and implement optimizations that maximize campaign effectiveness. She is adept at managing the entire creative process, from strategic campaign development to advertising execution and engagement, ensuring that all elements work harmoniously to achieve client objectives. Her passion for strategic communications and content marketing shines through in her ability to convey complex messages in a clear and compelling manner.
In addition to her technical skills, Malgorzata's proficiency in foreign languages enhances her ability to connect with diverse audiences, making her a valuable asset in the global marketplace. As she continues to lead innovative media strategies at The Marketing Practice, her commitment to excellence and her deep understanding of the digital landscape position her as a thought leader in the industry, driving success for both her clients and the broader marketing community.
