As the Director of Marketing - Global at AFT-Global, Debra Breed plays a pivotal role in shaping the company’s strategic vision and enhancing its market presence within the pulp and paper industry. With a robust background in marketing and product management, Debra leverages her extensive...
As the Director of Marketing - Global at AFT-Global, Debra Breed plays a pivotal role in shaping the company’s strategic vision and enhancing its market presence within the pulp and paper industry. With a robust background in marketing and product management, Debra leverages her extensive experience to drive brand development and optimize customer engagement through innovative communication strategies. Her current focus is on building process support resources that facilitate better understanding and utilization of stock preparation screening and refining technologies.
Debra is spearheading key projects aimed at integrating social media into the marketing framework, which not only enhances visibility but also fosters a collaborative environment for industry stakeholders. By utilizing platforms that resonate with the pulp and paper community, she aims to create a dynamic dialogue that promotes continuous improvement and knowledge sharing. Her expertise in ISO standards and EHS management systems ensures that AFT-Global maintains high-quality operations while adhering to industry regulations.
In addition to her marketing initiatives, Debra is committed to regional operations and market development, ensuring that AFT-Global's solutions are tailored to meet the diverse needs of customers worldwide. Her skills in team building and corporate operating planning empower her to lead cross-functional teams effectively, driving business development and fostering a culture of excellence. Through her leadership, AFT-Global is not only enhancing its product offerings but also positioning itself as a thought leader in the pulp and paper sector, ultimately contributing to the industry's sustainable growth.
