As the Director of Enrollment Marketing & Communication at Winston-Salem State University, Laura Huff plays a pivotal role in shaping the institution's strategic approach to attracting and retaining students. With over 17 years of experience in higher education marketing, Laura has honed her expertise in...
As the Director of Enrollment Marketing & Communication at Winston-Salem State University, Laura Huff plays a pivotal role in shaping the institution's strategic approach to attracting and retaining students. With over 17 years of experience in higher education marketing, Laura has honed her expertise in developing integrated marketing communication strategies that resonate with diverse student populations. Her current responsibilities encompass executing comprehensive initiatives aimed at enhancing the enrollment experience for both incoming and continuing students, ensuring that every touchpoint—from recruitment to graduation—is aligned with the university's mission and values.
Laura's leadership in key projects has led to the successful implementation of innovative marketing campaigns that leverage data-driven insights and creative direction. By utilizing her skills in marketing research and strategic communications, she has been able to identify emerging trends and adapt strategies that not only engage prospective students but also foster a sense of community among current students. Her proficiency in social networking and event management has further amplified the university's outreach efforts, creating dynamic platforms for interaction and engagement.
In addition to her marketing acumen, Laura is committed to fundraising initiatives that support student scholarships and campus development projects. Her ability to build strong relationships with stakeholders and alumni has been instrumental in securing vital resources for the university. As an award-winning higher education marketing professional, Laura Huff continues to drive impactful change at Winston-Salem State University, ensuring that the institution remains a competitive choice for students seeking a transformative educational experience.
