David McPhillips serves as the Vice President of Sales & Business Development at Million Dollar Media, a division of the Tokio Marine HCC Specialty Group, where he leverages his extensive expertise in the beverage and hospitality industry to drive innovative consumer-facing programs. With a robust...
David McPhillips serves as the Vice President of Sales & Business Development at Million Dollar Media, a division of the Tokio Marine HCC Specialty Group, where he leverages his extensive expertise in the beverage and hospitality industry to drive innovative consumer-facing programs. With a robust background in national accounts, category management, and consumer insights, David is adept at crafting strategies that resonate with both clients and consumers. His role involves the end-to-end execution of marketing initiatives, from ideation to implementation, fulfillment, and post-promotional analysis, ensuring that each program not only builds brand awareness but also drives trial and sales.
At Million Dollar Media, David is currently spearheading key projects that focus on enhancing brand affinity through targeted marketing strategies. His experience in data analysis and trade marketing allows him to develop comprehensive beverage menu and assortment strategies that align with market trends and consumer preferences. David's proficiency in recipe development and purchasing further enhances his ability to create compelling marketing programs that engage consumers and elevate brand presence in a competitive landscape.
His leadership in sales management and P&L management has been instrumental in navigating the complexities of the fast-moving consumer goods (FMCG) sector, particularly within the grocery and hospitality channels. By harnessing global strategies and insights, David not only fosters strong relationships with national accounts but also champions innovative marketing program ideation-to-execution that drives measurable results. His commitment to excellence and passion for the beverage industry make him a pivotal figure in advancing the goals of Million Dollar Media and its clients.
