Julie Haworth is a dynamic Clinical Assistant Professor at the University of Texas at Dallas, where she passionately shapes the future of marketing through her multifaceted role as a program director for undergraduate marketing students. With a wealth of experience in both academia and the...
Julie Haworth is a dynamic Clinical Assistant Professor at the University of Texas at Dallas, where she passionately shapes the future of marketing through her multifaceted role as a program director for undergraduate marketing students. With a wealth of experience in both academia and the marketing industry, Julie excels in building innovative curricula that not only meet educational standards but also resonate with the evolving demands of the marketplace. Her expertise spans a variety of marketing disciplines, including brand management, consumer behavior, and experiential learning, which she integrates into her courses such as Brand and Product Management and Principles of Marketing.
Julie is particularly dedicated to enhancing student engagement and success. As the head cheerleader for over 400 marketing students, she actively coordinates internships that provide invaluable real-world experience, ensuring that her students are well-prepared to enter the competitive job market. Her commitment to student development is further exemplified through her role as a faculty adviser for the American Marketing Association (AMA) chapter, where she fosters leadership and networking opportunities.
In addition to her teaching responsibilities, Julie's research interests reflect her commitment to social responsibility and sustainability. She explores water conservation behavior and its implications for branding, alongside developing service-learning projects that engage students in community-focused initiatives. Through her strategic vision and hands-on approach, Julie Haworth not only cultivates the next generation of marketing professionals but also contributes to the broader discourse on responsible marketing practices. Her blend of academic rigor and practical application positions her as a thought leader in the field, inspiring students and colleagues alike to pursue excellence in marketing.
