Lisa Scali is a dynamic and bilingual business development professional with over two decades of experience in driving growth and fostering meaningful relationships within the food and beverage industry. As the Director of Sales and Marketing at Ocean's Balance, she plays a pivotal role in...
Lisa Scali is a dynamic and bilingual business development professional with over two decades of experience in driving growth and fostering meaningful relationships within the food and beverage industry. As the Director of Sales and Marketing at Ocean's Balance, she plays a pivotal role in shaping the brand's identity and expanding its market presence. With a strong entrepreneurial spirit, Lisa is dedicated to introducing sustainably harvested, all-natural seaweed products sourced from the pristine waters of the Gulf of Maine to a national audience.
Under her leadership, Ocean's Balance is not just promoting a product; it is championing a movement towards healthier eating and sustainable sourcing. Lisa's strategic marketing initiatives are designed to position seaweed as a versatile superfood that can enhance a variety of dishes, making it an essential ingredient in modern cuisine. Her expertise in strategic planning and relationship management allows her to effectively engage with chefs, retailers, and consumers, ensuring that the benefits of Maine’s seaweed are communicated clearly and compellingly.
Key projects under Lisa’s direction include the development of innovative marketing campaigns that highlight the nutritional benefits of seaweed, as well as partnerships with local restaurants to create signature dishes featuring Ocean's Balance products. Her commitment to impact investing is evident in her efforts to promote sustainable practices within the industry, ensuring that Ocean's Balance not only thrives as a business but also contributes positively to the environment and local communities. With her extensive background in business networking and public speaking, Lisa is well-equipped to advocate for the brand and educate consumers about the myriad benefits of incorporating seaweed into their diets. Kelp yourself to good health with Ocean's Balance!
