Roberto Cortes is a dynamic Content Director at Cadency, a student-led advertising agency based at the Erwin Center, where he plays a pivotal role in shaping the agency's content strategy and execution. As he approaches his graduation from Clemson University in May 2025 with a...
Roberto Cortes is a dynamic Content Director at Cadency, a student-led advertising agency based at the Erwin Center, where he plays a pivotal role in shaping the agency's content strategy and execution. As he approaches his graduation from Clemson University in May 2025 with a marketing degree and a minor in brand communications, Roberto is not only honing his academic skills but also gaining invaluable hands-on experience in the fast-paced world of advertising.
In his current role, Roberto leads content efforts across 11 diverse clients, ranging from local startups to established brands. His responsibilities include developing innovative content strategies that resonate with target audiences and drive engagement. By leveraging his expertise in copywriting and branding, he ensures that each client's unique identity is effectively communicated through compelling narratives and visual storytelling.
Roberto is particularly passionate about mentoring new students in the program, fostering their growth as content creators and strategists. He believes that collaboration and teamwork are essential for success in the advertising industry, and he actively cultivates an inclusive environment where creativity can flourish. His proficiency in Spanish also allows him to connect with a broader audience, enhancing Cadency's ability to serve clients in diverse markets.
With a strong foundation in communication, time management, and content creation, Roberto is poised to make a significant impact in the marketing field. His commitment to excellence and continuous learning positions him as a rising star in the industry, ready to tackle the challenges of tomorrow's advertising landscape.
