Maarten Schellekens is a seasoned Global Marketing Executive and the Founder of Brandwise, where he has been instrumental in redefining how companies approach brand building and demand generation within the Technology, Media, and Telecommunications (TMT) sectors. With a robust foundation as a former McKinsey consultant,...
Maarten Schellekens is a seasoned Global Marketing Executive and the Founder of Brandwise, where he has been instrumental in redefining how companies approach brand building and demand generation within the Technology, Media, and Telecommunications (TMT) sectors. With a robust foundation as a former McKinsey consultant, Maarten leverages his strategic consulting expertise to develop innovative methodologies that empower organizations to enhance their brand impact on critical business metrics, including revenue and margin.
At Brandwise, Maarten has pioneered a groundbreaking methodology designed to tackle three persistent challenges in brand measurement. His approach addresses the lack of a unified brand metric to evaluate performance, the historically weak connection between brand health and financial outcomes, and the need for actionable insights that drive strategic decision-making. By integrating advanced analytics and market intelligence, Maarten’s framework not only quantifies brand performance but also aligns it with overall business strategy, ensuring that marketing efforts translate into tangible financial results.
Key projects under Maarten’s leadership include collaborations with leading TMT companies, where he has successfully implemented tailored marketing strategies that resonate with target audiences while optimizing customer insights. His expertise in product marketing and international marketing further enhances Brandwise's ability to navigate complex global markets, making him a vital asset in the competitive landscape. With a commitment to fostering innovation and driving measurable growth, Maarten Schellekens continues to be a transformative force in the marketing domain, helping businesses unlock their full potential through strategic brand development.
