Minna Cousins serves as the Director of Business Operations at Vaasan Oy, a key player within the Lantmännen Unibake Fresh Business Area, which encompasses operations in Denmark, Finland, and the Baltics. In her role, Minna is pivotal in steering the Integrated Business Planning process, ensuring...
Minna Cousins serves as the Director of Business Operations at Vaasan Oy, a key player within the Lantmännen Unibake Fresh Business Area, which encompasses operations in Denmark, Finland, and the Baltics. In her role, Minna is pivotal in steering the Integrated Business Planning process, ensuring that strategic imperatives align with operational execution across various business functions. Her leadership extends to overseeing diverse teams focused on Category Management, Brand Development, and Marketing Communications, all aimed at enhancing customer relations and driving sales growth.
Minna's expertise in Integrated Marketing and Market Planning is instrumental in establishing a robust and sustainable platform for Vaasan's operations. She is deeply involved in key projects that prioritize innovation and consumer insights, allowing the brand to stay ahead in a competitive landscape. Her commitment to fostering strong relationships with key accounts and retail outlets has not only bolstered Vaasan's market presence but also enhanced customer engagement strategies.
As a member of the Lantmännen Unibake Fresh Business Area Executive Team, Minna collaborates closely with cross-functional leaders to drive strategic initiatives that promote growth and sustainability. Additionally, her involvement with industry organizations such as FinnFood and the Bread Information Board underscores her dedication to advancing the food sector's interests. With her extensive background in marketing strategy and brand communications, Minna Cousins is well-positioned to lead Vaasan Oy into its next phase of growth, particularly as she takes on new responsibilities starting March 1, 2024. Her vision and leadership are set to further strengthen the brand's commitment to quality and innovation in the fresh bakery market.
