Jennifer Dodez serves as the Associate Director of OEM Activation for the West Region at S&P Global's Polk, where she plays a pivotal role in leading omnichannel automotive audience activation and measurement. With a robust background in strategic marketing and advertising, Jennifer excels in leveraging...
Jennifer Dodez serves as the Associate Director of OEM Activation for the West Region at S&P Global's Polk, where she plays a pivotal role in leading omnichannel automotive audience activation and measurement. With a robust background in strategic marketing and advertising, Jennifer excels in leveraging her expertise to forge strong partnerships across Original Equipment Manufacturers (OEMs), agencies, and publishers. Her innovative approach to marketing strategy not only drives revenue growth but also enhances the effectiveness of advertising campaigns, ensuring that both publishers and advertisers achieve their objectives.
In her current role, Jennifer spearheads key projects that focus on optimizing customer acquisition and engagement through data-driven insights and competitive analysis. She is adept at navigating the complexities of the automotive landscape, utilizing her skills in negotiation and strategic planning to create tailored solutions that resonate with diverse audiences. By harnessing the power of digital media and mobile devices, she effectively activates and measures campaigns that deliver tangible results.
Jennifer’s forward-thinking mindset enables her to address challenges creatively, inspiring her team to embrace new ideas and approaches. Her ability to communicate a shared vision fosters a collaborative environment where innovation thrives. As she continues to drive success for S&P Global and its partners, Jennifer remains committed to staying ahead of industry trends, ensuring that her strategies not only meet current demands but also anticipate future market shifts. Her leadership in the West Region exemplifies her dedication to excellence in marketing and her passion for empowering others within the automotive sector.
