Philippe Vahe is a seasoned professional with nearly three decades of experience in industrial design and innovation, currently serving as the Industrial Design Director at Carrefour. His extensive background, which began with a degree from the prestigious Institut Supérieur de Design - RUBIKA in France,...
Philippe Vahe is a seasoned professional with nearly three decades of experience in industrial design and innovation, currently serving as the Industrial Design Director at Carrefour. His extensive background, which began with a degree from the prestigious Institut Supérieur de Design - RUBIKA in France, has equipped him with a robust skill set that encompasses product design, 3D modeling, and creative problem solving. At Carrefour, Philippe spearheads the "Customer Preference" strategy for non-food goods, ensuring that the company remains at the forefront of consumer trends and preferences.
One of Philippe's key initiatives is the innovative program "Les Incroyables," which he not only conceptualized but also brought to life through impactful TV advertisements. This program exemplifies his ability to blend creativity with strategic marketing, resulting in products that resonate deeply with customers. His collaboration with the CEO to validate this innovation program underscores his leadership and influence within the organization.
Philippe is also instrumental in implementing industrial property strategies, developing a dedicated team, and employing cutting-edge methods and tools to enhance design processes. His commitment to revealing the talents and relevance of design within Carrefour has led to a culture that values creativity and innovation. By focusing on "Design to..." initiatives, Philippe ensures that every product not only meets functional requirements but also aligns with the brand's identity and vision. His expertise in ethnography and 3D visualization further enables him to create products that are not only aesthetically pleasing but also deeply attuned to consumer needs, solidifying Carrefour's position as a leader in the retail industry.
