Ken Erickson serves as the Vice President of Distribution, Data & Analytics at Basemakers, where he leverages his extensive expertise to enhance brand visibility and drive sales velocity in the competitive retail landscape. With a solution-oriented mindset and a strategic approach, Ken is instrumental in...
Ken Erickson serves as the Vice President of Distribution, Data & Analytics at Basemakers, where he leverages his extensive expertise to enhance brand visibility and drive sales velocity in the competitive retail landscape. With a solution-oriented mindset and a strategic approach, Ken is instrumental in developing data-driven insights that inform business decisions and optimize merchandising strategies. His role involves overseeing P&L management, ensuring that operational profitability aligns with the company's growth objectives.
At Basemakers, Ken leads key projects focused on enhancing field sales execution and refining account management processes. His commitment to process improvement is evident in his ability to analyze market trends and consumer behavior, allowing the company to adapt its strategies effectively. By utilizing advanced data analysis and reporting techniques, he empowers cross-functional teams to make informed decisions that elevate brand performance in the fast-moving consumer goods (FMCG) sector.
Ken's entrepreneurial vision is complemented by his solid financial acumen, enabling him to build and maintain robust business relationships with key stakeholders. His expertise in market planning and category management ensures that Basemakers remains at the forefront of retail innovation. As a leader, Ken is dedicated to fostering a collaborative environment that encourages creativity and drives results, ultimately contributing to the success of both Basemakers and its clients in an ever-evolving marketplace.
