Amanda Hitchcock is a seasoned marketing leader with over 14 years of experience in the CRM space, currently serving as the Marketing Director for Deposits & Invest CRM at Ally. In this pivotal role, Amanda is responsible for the creation, development, and management of comprehensive...
Amanda Hitchcock is a seasoned marketing leader with over 14 years of experience in the CRM space, currently serving as the Marketing Director for Deposits & Invest CRM at Ally. In this pivotal role, Amanda is responsible for the creation, development, and management of comprehensive customer journeys for both Ally Bank and Ally Invest. Her strategic approach focuses on enhancing customer relationships, driving revenue growth, and improving retention rates through targeted, data-driven marketing initiatives.
Amanda's expertise in marketing strategy is complemented by her proficiency in email marketing and display marketing, allowing her to craft compelling campaigns that resonate with diverse customer segments. She leverages her deep understanding of the customer lifecycle to implement innovative marketing communications that not only engage customers but also foster loyalty and trust in the Ally brand. Her ability to analyze customer data and behavior enables her to refine marketing strategies continually, ensuring they align with evolving market trends and customer needs.
Key projects under Amanda's leadership have included the launch of personalized email campaigns that significantly increased customer engagement and retention, as well as the development of integrated marketing communications that effectively promote Ally's deposit and investment products. Her skills in account management and new business development further enhance her capacity to drive results and cultivate long-lasting customer relationships. With a passion for leveraging technology and analytics in marketing, Amanda Hitchcock is committed to positioning Ally as a leader in the financial services industry, ensuring that every customer interaction is meaningful and impactful.
