Marcel Aerts, as the CEO of AXS-International Ltd and Strategic Planner at za:media GmbH, is at the forefront of transforming how brands engage with diverse markets across the globe. With over 30 years of extensive experience in international marketing, sales, and business development, Marcel has...
Marcel Aerts, as the CEO of AXS-International Ltd and Strategic Planner at za:media GmbH, is at the forefront of transforming how brands engage with diverse markets across the globe. With over 30 years of extensive experience in international marketing, sales, and business development, Marcel has honed his expertise in breaking down geographical and cultural barriers for brand owners. His strategic approach focuses on developing creative routes to market that not only enhance brand visibility but also foster deep connections with consumers in hard-to-reach demographics.
At za:media GmbH, Marcel leads key projects that emphasize innovative marketing campaigns and effective distributor and retailer engagement. His ability to craft memorable consumer marketing plans is instrumental in helping brands resonate with their target audiences. By leveraging market analysis and strategic thinking, Marcel ensures that each project aligns with the overarching business strategy, driving growth and brand development in competitive landscapes.
Marcel’s proficiency in product development and project management allows him to oversee initiatives from conception to execution, ensuring that every campaign is not only impactful but also measurable. His presentation skills and expertise in social media marketing further enhance his ability to communicate brand stories effectively, making him a sought-after leader in the industry. Under his guidance, AXS-International Ltd continues to thrive as a beacon for brands eager to expand their geographical and cultural footprints, establishing a legacy of success in international markets.
