Ken Yamada is a seasoned leader in the digital commerce landscape, currently serving as the General Manager of Digital Commerce for Southeast Asia and India at Nike. With over 20 years of experience in growing digital businesses across the U.S., Japan, and Southeast Asia, Ken...
Ken Yamada is a seasoned leader in the digital commerce landscape, currently serving as the General Manager of Digital Commerce for Southeast Asia and India at Nike. With over 20 years of experience in growing digital businesses across the U.S., Japan, and Southeast Asia, Ken brings a unique blend of bilingual and bicultural insights that drive innovative strategies in diverse markets. As the P&L owner of a $300 million+ Nike.com and third-party digital business across the APAC region, he has successfully engineered a remarkable fivefold growth over the past five years.
In his current role, Ken oversees eCommerce operations across eight countries, where he has led his team to achieve a 30-point revenue turnaround in the first year, complemented by an impressive 90% compound annual growth rate (CAGR) by year four. His strategic acumen is evident in his efforts to redefine the playbook for multi-directional cross-border trade, positioning Nike to capitalize on emerging market opportunities. A key initiative under his leadership has been the launch of direct-to-consumer (DTC) channels on online marketplaces like Lazada, which has further enhanced Nike's digital footprint in the region.
Ken’s expertise spans a wide array of skills, including web analytics, affiliate marketing, pay-per-click (PPC) advertising, and digital media strategies. His proficiency in business development and search advertising has been instrumental in driving growth and engagement across digital platforms. With a strong foundation in web project management and social marketing, Ken continues to lead high-performing teams that are dedicated to pushing the boundaries of digital commerce and delivering exceptional customer experiences in the fast-evolving eCommerce landscape.
