As the Head of Planning at PHD EMEA HQ, Matt Prentis is at the forefront of shaping innovative communications strategies that resonate across diverse brands and sectors. With a wealth of experience in media planning and strategy, Matt leads the agency’s efforts in developing cutting-edge...
As the Head of Planning at PHD EMEA HQ, Matt Prentis is at the forefront of shaping innovative communications strategies that resonate across diverse brands and sectors. With a wealth of experience in media planning and strategy, Matt leads the agency’s efforts in developing cutting-edge media-driven creativity that not only meets client objectives but also pushes the boundaries of traditional advertising. His role encompasses overseeing the media planning function for PHD Global, where he steers the planning philosophy and drives software development initiatives that enhance planning techniques across the entire PHD network.
Matt's expertise lies in integrated marketing and communications planning, where he leverages his deep understanding of the entertainment landscape to craft compelling narratives that engage audiences. His leadership is pivotal in ensuring that PHD delivers progressive channel planning, allowing clients to navigate the complexities of the modern media landscape with confidence. By fostering collaboration within the Omnicom Media Group, Matt ensures that best practices and innovative strategies are shared across network clients, enhancing the overall effectiveness of campaigns.
Key projects under Matt’s guidance have included multi-channel campaigns that seamlessly blend traditional media with digital platforms, maximizing reach and impact. His strategic vision is complemented by a keen focus on media buying and marketing strategy, enabling PHD to stay ahead of industry trends and deliver exceptional results. As a thought leader in the field, Matt Prentis continues to redefine the standards of media planning, making significant contributions to the evolution of the advertising landscape.
