Steve Stano is a seasoned marketing leader at Morgan Stanley, where he has cultivated over nine years of expertise in the financial services sector. As the Executive Director and Head of Morgan Stanley at Work B2B Equity Marketing, Steve plays a pivotal role in shaping...
Steve Stano is a seasoned marketing leader at Morgan Stanley, where he has cultivated over nine years of expertise in the financial services sector. As the Executive Director and Head of Morgan Stanley at Work B2B Equity Marketing, Steve plays a pivotal role in shaping the firm’s marketing strategy to effectively engage decision-makers across various corporate functions, including HR, Benefits, Finance, Legal, and IT. His leadership extends to a dedicated team of five professionals, all focused on driving innovative marketing initiatives that enhance client acquisition and retention.
One of Steve's key projects includes the successful launch of account-based marketing (ABM) 1:Many campaigns, which strategically target approximately 2,000 corporate accounts. By leveraging a diverse mix of organic, paid, endemic, and programmatic channels, he has been able to create a robust content strategy that resonates with the unique needs of each segment. This approach not only amplifies brand visibility but also fosters deeper relationships with clients, ensuring that Morgan Stanley remains a trusted partner in their equity compensation strategies.
Steve's expertise in customer marketing, segmentation, and analytics is instrumental in developing data-driven decisions that inform marketing tactics and optimize pricing strategies. His integrated marketing efforts are designed to align closely with the sales and servicing organizations, ensuring a cohesive approach that drives results. With a keen understanding of the financial services landscape and a commitment to leadership and management excellence, Steve Stano continues to elevate Morgan Stanley’s position in the B2B equity marketing arena.
