Allahrakha Qureshi currently serves as the Senior Area Manager at Unilever, where he plays a pivotal role in overseeing the distribution of ice cream products across Pakistan. With a staggering volume of approximately 6.7 million units, Allahrakha is responsible for managing a diverse team that...
Allahrakha Qureshi currently serves as the Senior Area Manager at Unilever, where he plays a pivotal role in overseeing the distribution of ice cream products across Pakistan. With a staggering volume of approximately 6.7 million units, Allahrakha is responsible for managing a diverse team that includes four Territory Managers, four Territory Sales Officers (TSOs), and a network of 35 routes. His extensive experience in sales, trade marketing, and B2B sales spans various industries, including ice cream, confectionery, consultancy, tobacco, and textiles, equipping him with a unique perspective on market dynamics and consumer behavior.
In his current role, Allahrakha is deeply involved in route-to-market analysis and design, ensuring that Unilever's ice cream products reach consumers efficiently and effectively. He leverages his expertise in trade channel management and business development to optimize distributor networks and enhance trade marketing executions. His strategic approach not only focuses on achieving sales targets but also emphasizes sustainable growth through innovative marketing strategies and meticulous project management.
Allahrakha's proficiency in market research and planning allows him to identify emerging trends and consumer preferences, enabling Unilever to stay ahead in a competitive landscape. His leadership skills foster a collaborative environment within his team, driving performance and ensuring that operational goals are met. With a strong foundation in sales operations and budget management, Allahrakha Qureshi exemplifies a results-oriented professional dedicated to delivering excellence in the fast-paced consumer goods industry.
