Candice Blansett-Cummins is a multifaceted professional at Smitten Creative, where she serves as an Advisor, Strategist, Stylist, Designer, Writer, and Builder. With a keen focus on crafting brands that resonate deeply with customers, Candice believes in the power of authentic branding and marketing strategies that...
Candice Blansett-Cummins is a multifaceted professional at Smitten Creative, where she serves as an Advisor, Strategist, Stylist, Designer, Writer, and Builder. With a keen focus on crafting brands that resonate deeply with customers, Candice believes in the power of authentic branding and marketing strategies that foster genuine connections. Her current role involves guiding businesses through the intricacies of brand strategy and identity, ensuring that every touchpoint invites customers to not just engage, but to fall in love with the brand and develop lasting loyalty.
At Smitten Creative, Candice is spearheading key projects that leverage her expertise in web design and creativity consulting. She utilizes platforms like Squarespace to create visually stunning and user-friendly websites that enhance customer journeys and drive engagement. Her approach to brand development is rooted in consensus building and change management, allowing her to effectively collaborate with teams and stakeholders to achieve shared goals.
In addition to her design work, Candice is passionate about entrepreneurship and business strategy, often facilitating Women's Genius Groups (Masterminds) that empower women to harness their unique strengths in business. Her skills in social media marketing and strategic partnerships further amplify her clients' reach, ensuring that their messages resonate in a crowded marketplace. Through business coaching and event design, she creates immersive experiences that not only attract customers but also cultivate a community of brand advocates who return time and again, sharing their love for the brands she helps build. Candice’s holistic approach to branding and marketing transforms businesses into beloved entities, allowing her clients to focus on what makes them truly incomparable.
