As the President and Lead Consultant at DoveTail Choice Lab, Inc., Robert Bruce leverages his extensive experience in new product development and innovation to drive transformative strategies for clients across various industries. With a proven track record of leading product development teams and managing established...
As the President and Lead Consultant at DoveTail Choice Lab, Inc., Robert Bruce leverages his extensive experience in new product development and innovation to drive transformative strategies for clients across various industries. With a proven track record of leading product development teams and managing established businesses valued at up to $225 million, Robert brings a wealth of knowledge in market research and consumer insights to the forefront of his consultancy. His expertise encompasses a broad spectrum of skills, including strategy formulation, product management, and brand equity enhancement, all of which are critical in today’s competitive landscape.
At DoveTail Choice Lab, Robert is currently spearheading key projects that focus on integrating advanced marketing research methodologies with creative strategy development. His unique approach combines quantitative and qualitative insights to uncover deep customer insights, enabling businesses to make informed decisions that lead to sustainable market success. By analyzing what drives consumer behavior and preferences, Robert helps clients navigate the complexities of product development, ensuring that new offerings resonate with target audiences and achieve optimal market penetration.
Robert’s commitment to excellence is evident in his collaborative work with some of the best marketing firms, where he has provided invaluable consulting services that bridge the gap between innovative ideas and practical implementation. His passion for fostering business development through strategic marketing initiatives positions DoveTail Choice Lab as a leader in the field, dedicated to empowering clients to achieve their goals through informed decision-making and innovative product strategies.
