Abhiroop Basu is a seasoned product leader at Square, where he leverages over a decade of experience in B2B SaaS and FinTech to drive innovative solutions in customer onboarding. As a Product Manager, Abhi is at the forefront of developing generative AI-powered onboarding processes that...
Abhiroop Basu is a seasoned product leader at Square, where he leverages over a decade of experience in B2B SaaS and FinTech to drive innovative solutions in customer onboarding. As a Product Manager, Abhi is at the forefront of developing generative AI-powered onboarding processes that enhance user experience and streamline integration for businesses. His expertise in product strategy and agile development enables him to create robust frameworks that not only facilitate seamless onboarding but also foster product-led growth.
Currently, Abhi is spearheading key projects that focus on optimizing customer journeys through data-driven insights and advanced AI technologies. His work emphasizes the importance of a cohesive go-to-market strategy, ensuring that Square's offerings resonate with target audiences while maximizing sales enablement. By integrating generative AI into onboarding, he is redefining how businesses interact with payment solutions, making the process more intuitive and efficient.
Abhi's proficiency in market research and pricing strategies allows him to identify emerging trends and customer needs, ensuring that Square remains competitive in the rapidly evolving payment industry. His commitment to growth strategies and product-led initiatives not only enhances customer experience but also drives significant business outcomes. With a strong foundation in messaging and positioning, Abhi is dedicated to crafting compelling narratives that highlight the value of Square’s innovative solutions, ultimately contributing to the company’s mission of empowering businesses through technology.
