Zack Sicher, as the Owner and Managing Partner of Identiti Resources, brings a unique blend of operational expertise and financial acumen to the signage industry. With a background as a former airline pilot, Zack applies his meticulous attention to detail and strategic thinking to oversee...
Zack Sicher, as the Owner and Managing Partner of Identiti Resources, brings a unique blend of operational expertise and financial acumen to the signage industry. With a background as a former airline pilot, Zack applies his meticulous attention to detail and strategic thinking to oversee the planning, management, fabrication, installation, and maintenance of signage solutions nationwide. His leadership is pivotal in driving the company’s mission to deliver high-quality, turn-key signage and graphics that enhance corporate and retail branding.
At Identiti, Zack is deeply involved in key projects that range from large-scale corporate rebranding initiatives to customized retail signage solutions. His ability to navigate complex project management challenges ensures that each installation is executed seamlessly, meeting both client expectations and industry standards. By fostering cross-functional team leadership, Zack cultivates a collaborative environment that empowers his team to excel in customer service and sales operations, ultimately enhancing client satisfaction and loyalty.
Zack’s expertise in contract negotiation and budget management further strengthens Identiti’s position in the competitive signage market. He understands the nuances of B2B relationships and leverages his skills to build strong partnerships with clients, ensuring that their branding needs are met with precision and creativity. Under his guidance, Identiti Resources continues to thrive as a family-owned business, committed to innovation and excellence in signage solutions.
