Michael Hebreard is a seasoned executive leader currently serving as the Vice President of Product Management for the Work Group at Wolverine Worldwide. With a robust background in marketing, sales, business development, product development, and brand strategy, Michael has established himself as a pivotal figure...
Michael Hebreard is a seasoned executive leader currently serving as the Vice President of Product Management for the Work Group at Wolverine Worldwide. With a robust background in marketing, sales, business development, product development, and brand strategy, Michael has established himself as a pivotal figure in the consumer products industry. His role encompasses overseeing the global merchandising strategies for renowned brands such as Wolverine, Bates, and HyTest, where he leverages his expertise to drive brand growth and innovation.
In his capacity as the lead for Product Lifecycle Management (PLM) for the Merrell Work & Tactical business, Michael is instrumental in creating and executing strategies that align with market demands and consumer needs. His leadership extends to the Wolverine brand apparel business, where he is responsible for developing product architecture each season, ensuring that the offerings resonate with target audiences while maintaining a strong financial performance.
Michael's strategic planning skills and ability to foster cross-team collaboration have been key to his success in launching impactful products and building successful brands. His adeptness in market planning and assortment strategy allows him to navigate the complexities of the consumer landscape, ensuring that Wolverine Worldwide remains competitive and relevant. With a keen focus on change management and executive leadership, Michael continues to drive innovation and excellence within the organization, making significant contributions to the overall growth and sustainability of the brand portfolio.
