As the Chief Marketing Officer at Etix, Aaron Grieshaber brings over two decades of invaluable experience in the dynamic landscape of entertainment and product marketing. His extensive background encompasses a diverse range of expertise, including venue, festival, and tour marketing, which positions him uniquely to...
As the Chief Marketing Officer at Etix, Aaron Grieshaber brings over two decades of invaluable experience in the dynamic landscape of entertainment and product marketing. His extensive background encompasses a diverse range of expertise, including venue, festival, and tour marketing, which positions him uniquely to navigate the complexities of the industry. At Etix, Aaron leads two dedicated teams: the client marketing team, Rockhouse Partners, and the internal product marketing team. This dual oversight allows him to leverage his skills in brand management and lead generation to drive impactful marketing strategies for a variety of events, from state fairs to major music festivals.
Under Aaron's leadership, the client marketing team collaborates closely with top Etix clients, crafting tailored promotional strategies that resonate with audiences nationwide. His hands-on approach ensures that each campaign is not only innovative but also grounded in data-driven insights, fostering significant database growth and engagement. Aaron’s commitment to triggered marketing programs enhances the effectiveness of outreach efforts, ensuring that the right message reaches the right audience at the right time.
In addition to his marketing acumen, Aaron is a seasoned public speaker and an adept manager, skilled in community development and social media engagement. His ability to blend traditional marketing techniques with modern digital strategies has proven essential in building strong brand identities and fostering lasting relationships with clients and consumers alike. As he continues to shape the marketing landscape at Etix, Aaron remains dedicated to pushing the boundaries of what’s possible in the entertainment industry, driving innovation and excellence at every turn.
