Jenna Miller serves as the Director of Marketing Operations at C&A, where she leverages her extensive expertise in marketing technology to drive transformative initiatives that enhance business performance. With a robust background in building and managing marketing technology departments, Jenna leads a dynamic team focused...
Jenna Miller serves as the Director of Marketing Operations at C&A, where she leverages her extensive expertise in marketing technology to drive transformative initiatives that enhance business performance. With a robust background in building and managing marketing technology departments, Jenna leads a dynamic team focused on strategizing, constructing, and automating comprehensive marketing programs that deliver measurable results. Her innovative approach has been pivotal in designing and implementing LinkedIn's inaugural B2B nurture programs, which have significantly improved engagement with both prospects and customers.
At C&A, Jenna is at the forefront of architecting cutting-edge marketing automation systems. Her projects include the development of automated social media strategies, such as controlled tweet scheduling, and the creation of one-click survey emails that streamline customer feedback processes. Additionally, she has spearheaded multi-channel automation efforts and account-based nurturing campaigns that align with the evolving needs of the market. Jenna's leadership during the transition from Eloqua for Microsoft showcases her adeptness in operations management, ensuring seamless integration and optimization of marketing tools.
Her skill set encompasses a wide range of areas, including email marketing, web analytics, and SQL, enabling her to analyze data effectively and make informed decisions that drive operational efficiency. Jenna’s commitment to leveraging technology for strategic marketing initiatives not only enhances C&A's brand presence but also fosters deeper connections with its audience, ultimately contributing to the company's growth and success in a competitive landscape.
