Nicole Fryer is a dynamic force in the cannabis industry, leveraging her extensive background in spa hospitality and wellness to create unique experiences that blend relaxation with the therapeutic benefits of cannabis. As the Co-Founder and Vice President of Spa Hospitality at Humboldt Social, Nicole...
Nicole Fryer is a dynamic force in the cannabis industry, leveraging her extensive background in spa hospitality and wellness to create unique experiences that blend relaxation with the therapeutic benefits of cannabis. As the Co-Founder and Vice President of Spa Hospitality at Humboldt Social, Nicole has been instrumental in developing innovative wellness programs that incorporate cannabis products, emphasizing the importance of holistic health. Her role as General Manager of Humboldt Bay Social Club further showcases her expertise in cultivating a welcoming environment where guests can explore the intersection of wellness and cannabis culture.
With over 15 years of residency in Humboldt, Nicole has developed a deep understanding of the local cannabis market, allowing her to effectively navigate the complexities of cultivation, extraction, and sales. Her skills in spa management and operating budgets have enabled her to optimize resources while ensuring high product quality and exceptional guest service. Nicole’s proficiency in negotiation and yield management has been pivotal in establishing partnerships with local growers and suppliers, ensuring that Humboldt Social offers only the finest cannabis products.
Nicole is also dedicated to staff relations and menu development, fostering a collaborative atmosphere that empowers her team to deliver outstanding service. Her decision-making abilities and commitment to continuous improvement have positioned her as a thought leader in the cannabis wellness space. As she continues to expand her influence, Nicole Fryer remains focused on enhancing the guest experience and promoting the therapeutic potential of cannabis, making her a vital contributor to the evolving landscape of the industry.
