As the Vice President of Sales & Business Development at Splitit, Calvin Woo plays a pivotal role in shaping the company's growth trajectory within the rapidly evolving Buy Now, Pay Later (BNPL) landscape. With a keen focus on go-to-market (GTM) strategies, Calvin spearheads initiatives that...
As the Vice President of Sales & Business Development at Splitit, Calvin Woo plays a pivotal role in shaping the company's growth trajectory within the rapidly evolving Buy Now, Pay Later (BNPL) landscape. With a keen focus on go-to-market (GTM) strategies, Calvin spearheads initiatives that enhance Splitit's market presence and drive revenue growth. His extensive expertise in finance and advertising, combined with a robust background in ICT and account management, positions him uniquely to identify and cultivate strategic partnerships that align with Splitit's innovative white-label payment solutions.
Calvin's leadership is instrumental in guiding the sales teams through the complexities of solution selling and direct sales processes. He is adept at leveraging data-driven insights to optimize sales strategies, ensuring that Splitit not only meets but exceeds its business development goals. Under his stewardship, key projects have included the expansion of Splitit's merchant partnerships, which have significantly broadened the company's reach and enhanced customer engagement. By focusing on new business development and fostering long-term client relationships, Calvin has been able to position Splitit as a leader in the BNPL sector, offering a seamless payment experience that is free of shopper fees, applications, and credit checks.
In an industry where consumer preferences are shifting towards flexible payment options, Calvin's vision and execution are crucial for Splitit's continued success. His commitment to innovation and excellence in sales processes ensures that the company remains at the forefront of the financial technology landscape, empowering customers to manage their purchases with ease and confidence.
