Ian Televik serves as Principal at Televik Company, where he leverages his extensive expertise in building high-performing teams and launching innovative brands within the automotive, e-mobility, and technology sectors. With a keen focus on both B2C and B2B marketing strategies, Ian has successfully led initiatives...
Ian Televik serves as Principal at Televik Company, where he leverages his extensive expertise in building high-performing teams and launching innovative brands within the automotive, e-mobility, and technology sectors. With a keen focus on both B2C and B2B marketing strategies, Ian has successfully led initiatives that encompass marketing communications, brand development, consumer sales, demand generation, e-commerce, and enhancing customer experience. His multifaceted approach allows him to navigate the complexities of modern marketing landscapes, ensuring that brands not only resonate with their target audiences but also achieve sustainable growth.
In his role as a fractional Chief Marketing Officer (CMO) and strategic advisor, Ian collaborates with growth-oriented companies to refine their branding and communications strategies. He provides invaluable insights into customer experience optimization and demand generation, enabling businesses to effectively engage with consumers and drive conversion rates. One of his notable projects includes his work with Source One Parts Center, where he played a pivotal role in shaping the brand's identity and optimizing its marketing strategies to enhance visibility and market penetration.
Ian's skill set is comprehensive, encompassing demand generation, B2B and B2C marketing, direct-to-consumer strategies, and digital marketing management. His strategic mindset and hands-on approach empower companies to not only build robust marketing frameworks but also to adapt to the ever-evolving market dynamics. As a thought leader in the industry, Ian continues to inspire and guide organizations in their quest for growth, making a lasting impact on their brand journeys.
