Angela Kung is a seasoned UX Design Manager at Amazon, currently leading the design efforts for Rufus, the Conversational AI Shopping Assistant, since August 2023. With a robust background in product and voice design for Alexa, Angela has been instrumental in shaping user experiences that...
Angela Kung is a seasoned UX Design Manager at Amazon, currently leading the design efforts for Rufus, the Conversational AI Shopping Assistant, since August 2023. With a robust background in product and voice design for Alexa, Angela has been instrumental in shaping user experiences that seamlessly integrate voice technology into everyday shopping. Her tenure at Amazon began in January 2017, where she honed her skills in UX design within the AWS Partner Network. Over the years, she has transitioned through various roles, including a significant position in Voice and UX design for Alexa Shopping, where she contributed to enhancing user interactions and optimizing the shopping journey through innovative voice interfaces.
Angela's expertise lies not only in User Experience Design but also in a diverse skill set that includes illustration, CSS, and data analysis, enabling her to create visually appealing and functional designs. Her ability to conduct thorough research allows her to understand user needs deeply, ensuring that the products she designs resonate with customers. Additionally, her experience in event planning and fundraising showcases her versatility and capability to manage cross-functional projects effectively.
At Amazon, Angela is currently focused on key projects that leverage conversational AI to redefine how consumers engage with shopping platforms. By integrating advanced voice technology, she aims to enhance user satisfaction and drive engagement, making the shopping experience more intuitive and accessible. Angela's passion for design, combined with her analytical mindset, positions her as a leader in the UX field, continually pushing the boundaries of what is possible in digital interactions.
