As the Director of Marketing, CRM & Retention at Fabric by Gerber Life, Alex Fusman plays a pivotal role in shaping the company's digital marketing strategies and enhancing customer engagement within the healthcare technology sector. With a strong focus on empowering families to secure their...
As the Director of Marketing, CRM & Retention at Fabric by Gerber Life, Alex Fusman plays a pivotal role in shaping the company's digital marketing strategies and enhancing customer engagement within the healthcare technology sector. With a strong focus on empowering families to secure their financial futures, Alex leverages his expertise in digital marketing and CRM to drive initiatives that resonate with parents seeking comprehensive solutions for their long-term financial well-being.
At Fabric, Alex spearheads key projects aimed at increasing brand awareness and customer retention through innovative marketing campaigns and data-driven strategies. By utilizing tools like Braze for personalized customer interactions, he ensures that families receive tailored communications that meet their unique needs. His proficiency in e-commerce and search engine optimization (SEO) further enhances Fabric's online presence, making it easier for parents to discover essential services such as affordable life insurance and will creation.
In addition to his technical skills, Alex is a skilled multi-tasker and team leader, adept at managing cross-functional teams to deliver impactful marketing initiatives. His commitment to fostering a culture of collaboration and continuous improvement empowers his team to explore new avenues for growth, ultimately driving Fabric's mission of simplifying financial planning for families. With a keen understanding of B2B marketing dynamics, Alex also works to build strategic partnerships that enhance Fabric's offerings, ensuring that the company remains a trusted resource for parents navigating their financial journeys. Through his leadership, Alex Fusman is not only advancing Fabric's marketing efforts but also contributing to a broader vision of helping families lead healthier, more secure lives.
