Patti Brumbach serves as the Executive Director of the Washington State Beef Commission, where she plays a pivotal role in promoting the beef industry through strategic initiatives in research, consumer education, and marketing. With a robust background in public relations and communications, Patti has effectively...
Patti Brumbach serves as the Executive Director of the Washington State Beef Commission, where she plays a pivotal role in promoting the beef industry through strategic initiatives in research, consumer education, and marketing. With a robust background in public relations and communications, Patti has effectively harnessed her expertise to elevate the Commission's mission, ensuring that the voice of Washington's beef producers is heard and valued. Under her leadership, the Commission has launched several key projects aimed at enhancing consumer awareness and appreciation for beef products, focusing on sustainability, nutrition, and animal welfare.
Patti’s strategic vision has led to the development of innovative digital marketing campaigns that engage consumers and foster a deeper understanding of the beef industry’s contributions to the economy and community. Her adeptness in crisis communications has been particularly valuable in navigating challenges within the agricultural sector, ensuring that the Commission maintains a positive public image while addressing industry concerns. By leveraging her skills in program management and corporate communications, Patti has successfully implemented educational programs that connect consumers with local beef producers, highlighting the importance of supporting local agriculture.
In addition to her work at the Beef Commission, Patti is a sought-after public speaker, sharing insights on effective marketing communications and the role of nonprofits in promoting agricultural interests. Her commitment to leadership and strategic communications continues to drive the Washington State Beef Commission forward, making her a key figure in the ongoing development and sustainability of the beef industry in the region.
