Cheryl Lovelace, the visionary owner of Footprint Bamboo, has been at the forefront of sustainable athletic wear since founding the company in 2007. With a commitment to environmental stewardship, Cheryl has successfully positioned Footprint as a leader in eco-friendly performance gear, utilizing viscose from organic...
Cheryl Lovelace, the visionary owner of Footprint Bamboo, has been at the forefront of sustainable athletic wear since founding the company in 2007. With a commitment to environmental stewardship, Cheryl has successfully positioned Footprint as a leader in eco-friendly performance gear, utilizing viscose from organic bamboo to create products that are not only stylish but also functional. Under her leadership, Footprint has developed a range of athletic apparel that boasts moisture-wicking properties, breathability, and superior comfort, making it an ideal choice for outdoor enthusiasts and athletes alike.
Cheryl’s journey began with inspiration drawn from Greenlight Surf Supply, a pioneer in using bamboo fabric as resin reinforcement in eco-conscious surfboards. Recognizing the potential of bamboo as a sustainable textile, she embarked on rigorous field testing, ensuring that Footprint's products could withstand the demands of trail running, mountain biking, skiing, and gym workouts. This dedication to quality and performance has garnered a loyal customer base that values both functionality and sustainability.
In addition to her entrepreneurial spirit, Cheryl excels in social media marketing and event planning, leveraging these skills to raise awareness about the importance of eco-friendly practices within the athletic apparel industry. Her leadership style fosters a culture of innovation and collaboration, empowering her team to explore new ideas and expand Footprint's product offerings. As the industry continues to evolve, Cheryl remains committed to leaving a positive impression on our delicate ecosystems, proving that style and sustainability can go hand in hand. Through her work at Footprint, she is not only shaping the future of athletic wear but also inspiring a movement towards more responsible consumer choices.
